Jury Research 

Jury research gives the trial team an advantage in three particular areas - developing case strategy, jury selection, and settlement decision-making. Verdict Success provides litigators in major firms throughout the country with powerful, strategic research results that achieve favorable verdicts in the courtroom. We assist parties and lawyers in making the best business decision in going forward with a winnable trial and settling problematic cases early. The professional investment of time and the expenses for facilities and mock jurors, may save clients millions, if not billions, of dollars. We specialize in research design to meet the goals and budget for your case. Jury Communication Services can be contracted separately or in conjunction with the jury research projects listed below.

Online Case Scenario Research

— More Jurors, More Answers.

Online case scenario research clearly illuminates jurors' comprehension and attitudes toward the issues and damages. Using a sufficient sample of jurors, this research method answers many jury selection questions. It generally is more cost effective than mock trials or focus groups.

Focus Groups

— Pin-Point Perceptions.

Delving into the case issues and revealing the jurors' perceptions is the beauty of focus groups. Case presentations can be delivered to any number of jury panels. A strategic communication report provides an expert evaluation of the issues. This method makes it possible to utilize jury research on more than just that "bet-the-company" case.

Mock Trials

— A Favorite among Trial Lawyers.

On your feet in front of mock jurors is what many trial lawyers seek. Live or videotaped witnesses provide insight as to how attorneys and witnesses are perceived and affect the issues. Mock trials are more elaborate than focus groups and take many forms. With a tailored research questionnaire, this method achieves many practical goals.

Panel Surveys

— Moment to Moment Measurements.

Theatre style panels are used to gather mock jurors' responses with perception analyzers. Participants use handheld dials to respond to arguments, evidence, graphics, trial lawyers, and witnesses.

Venue Studies

— Different Venues, Different Verdicts.

Venue studies measure existing bias or media contamination within different venues. Randomization and systematic sampling are used in online studies to generalize to the venue's population. Expert testimony is available regarding the results and methods.